How to Create a Facebook Account – Mistakes to Avoid
Oct 31, 2024 4:11:39 GMT
Post by lizakhatun1122 on Oct 31, 2024 4:11:39 GMT
Facebook has managed to overtake the powerful YouTube video channel and become the second source of traffic after the Google search engine, thus becoming a basic and very important element for most businesses on the Internet.
One day someone tells us, “Don’t you have a Facebook account yet?” and that day we start to think about the subject, and we start to think if this social network is really interesting for our business or not. The truth is that after several algorithm changes, the social media giant has considerably reduced the organic reach of publications to benefit from paid advertisements, also known as Facebook Ads.
Table of Contents [ Hide ]
1 Mistakes to avoid in your Facebook account. Updated 2015
2 It is worth creating a Facebook account
3 Do you know how to create a business account on Facebook?
4 20 mistakes you should avoid in your Facebook account
5 14 Tips to improve engagement on Facebook
6 9 Tips to get fans on Facebook
It is worth creating a Facebook account
social media traffic
Well, if we look at the visits from Social Networks in the month of March on my Blog, we can come to the conclusion that it is a source that generates 35% of the total social traffic, which is very good and although it does not reach the figures of Twitter , we cannot rule out a source that brings thousands of visits to our Blog per month, although there is a big difference with other networks such as Google Plus that perhaps do not yet move the same amount of web traffic .
My conclusion is that as a means of attracting traffic, Facebook is a very important social network.
Do you know how to create a business account on Facebook?
To create a business page on Facebook you must first have a on page seo service personal profile. Creating a business page is very simple, click on the following URL and follow the instructions provided by Facebook.
20 mistakes you should avoid in your Facebook account
1.- Use a personal account or a company account or fan page
There are companies that have just landed on social networks, and usually start with Facebook , they often make a very basic mistake by creating a personal profile and not a company page. This violates Facebook's rules , and if detected, Facebook will most likely close our account.
How do we know if our Facebook business account is not a personal profile?
An easy way to find out if you have a personal profile or a business page on Facebook.
If you have “Likes” on your Facebook business page, as shown in the following image, you can rest assured that you have successfully created your Facebook business page.
Facebook fan page
Otherwise, if instead of “Likes” you have friends, here you can say “Houston, we have a problem”, since you are using a personal profile as a business page on Facebook. If this is your case, what you should do is migrate the personal profile to a business page on Facebook, so that you do not lose all the work done, and especially so that friends become “Likes”, and thus avoid having to start from scratch.
Facebook company page errors
To do this you must click on the following URL and follow the entire process, it is very simple.
2.- Not having a good design of our personal or company account
redbull facebook
Design is one of the most important aspects of a Facebook business page. You should customize your profile and cover, and it is very important that you do not upload any old image to fill the gap. If you do not have good images to customize your Facebook page, you have two alternatives; the first and ideal one is to hire a graphic designer specialized in websites and social media to design it for you, and the second option is to buy photos from an image bank such as Fotolia or Shutter Stock . Although it is not the best option, it will always be better than uploading a filler photo.
3.- Not finishing your account and leaving it halfway
facebook halfway
This error may occur more often than we would like, so if you are thinking of getting into Facebook, don't wait halfway!
Just think that we are communicating after having created an account several months ago and having left it on standby; logically, the communication is terrible.
4.- Abandon my Facebook account
abandoned facebook
This is a fatal error and any social media consultant would recommend that you do not have a company page on Facebook if you are not going to use it, since the feedback that users receive about our brand is very negative.
As my grandmother used to say, “If you’re going to do something wrong, you might as well not do it.” This saying is very wise and we can apply it to this mistake and to many other normal situations in life.
Please never ever ever abandon your Facebook business page.
5.- Not interacting with my fans
The Facebook company page is not a medium where I post things and then forget about them. It is quite the opposite. It is a medium where I am more interested in those who follow me than in myself, and therefore I must interact with them publicly and privately.
6.- Publish more than 2 posts daily
Facebook is a more informal and enjoyable social channel than other more serious or professional ones, and I have to know how to segment my posts, and especially how often I have to do them.
I recommend that you normally publish one post a day, and occasionally you can make two posts in the same day, but always avoid going over 2 posts because you can end up tiring your fans on Facebook.
7.- Insert company information in the cover photo
You need to know the rules when creating a Facebook account, and one of them is that it does not allow you to add business information such as the website, phone number or email to the cover photo. This error on Facebook can lead to the closure of our page.
8.- Not reviewing the configuration and privacy parameters
Don't make the mistake of not checking your Facebook account settings to see that everything is set up the way you want it, and thus avoid unpleasant surprises in the future.
Check the privacy options carefully, it only takes a few minutes and that's it.
9.- Choosing the wrong URL for our Facebook account
It is very important to choose the URL very well, both from a branding point of view and in terms of optimizing it for SEO. There are different methods to do this, but I will reduce them to three:
1.- Branding choice. I choose the brand name.
2.- Selection by SEO. I choose the URL based on the most important keyword for my business.
3.- Hybrid. I combine the brand name with part of the main keyword of the business.
10.- Not being trained in the management of Facebook at a professional level
If you think that managing a business Facebook account is the same as doing it with a personal one, believe me, you will fail, so before you do it, I recommend that you train yourself in everything that is necessary before managing the account of any brand or business.
11.- Pseudo Community Manager
The profession of Community Manager requires the same respect as any other profession, and we cannot make the mistake of taking a short course in community management and then believing that we are one. Like other professions, it requires years of study and experience to be able to say with certainty that you are a Community Manager.
12.- Do not allow my fans to comment on the wall
If we want to moderate comments, we should not create a company account on Facebook, we should create a blog. If we do our job well, we will have no problems managing our company page on Facebook.
Facebook's goal is to have an open, transparent and direct space with our fans. Ideally, we should not only allow them to comment, but also encourage them to comment.
13.- Delete negative comments
Transparency is essential with users and not trying to hide our errors and failures. The more human and transparent we are on Facebook, the more successful we will be.
14.- Do not change the temporary URL for a permanent one
When our fan page has 25 or more “Likes” we can and should change the temporary URL to one with our brand, for example . To do this you have to click on the following URL e and follow the instructions from Facebook, in a matter of seconds we will have our definitive URL for our company page on Facebook.
15.- Do not use emoticons and symbols
Facebook emoticons are a very effective tool to make our communication more natural and to give our publications a greater naturalness, but they are also a perfect resource to better capture the attention of our fans and thus improve our engagement on social networks .
16.- Provide information that compromises you in some way
One of the main disadvantages of social networks is not stopping to think carefully about the data that we are going to add to the biography of our Facebook account, or other data that we can inform in posts that we publish, and that could compromise our security or privacy. Always remember that other people can access this data and misuse it.
17.- Using an insecure password
One area where many people fail when creating a Facebook account is when choosing a password, as we often make the mistake of choosing one that is easy for us to remember and therefore not secure. To avoid this, I recommend that you use passwords of at least 10 characters and include upper and lower case letters, as well as special characters.
18.- Accept friend requests from unknown people
We should not accept all friend requests that come to us, because otherwise we could open the door to other Facebook accounts that spam us or post malicious links on the board.
Only accept people you really know so you don't get any unpleasant surprises in the future.
19.- Abusive use of your brand
The abusive use of the brand on social media, I call it “yoyitis”, since I only care about me, then me, and finally me. This form of communication, so to speak, has no place on Facebook. If we want users to interact and share our content and click “like”, the first step is for us to do it ourselves and provoke that reaction in our fans.
At a glance, you can see a page that makes abusive use of its brand or products, and this is something we must avoid so as not to scare away all our fans.
20.- Don't be a fool and don't sell on Facebook
sell on facebook
Creating a Facebook account to use as a direct sales store may not be the best idea. Users who access Facebook do so primarily for two reasons; entertainment or hobby and for utility, so we must adapt ourselves to what Facebook fans are looking for or want from our company page and NEVER the other way around.
One day someone tells us, “Don’t you have a Facebook account yet?” and that day we start to think about the subject, and we start to think if this social network is really interesting for our business or not. The truth is that after several algorithm changes, the social media giant has considerably reduced the organic reach of publications to benefit from paid advertisements, also known as Facebook Ads.
Table of Contents [ Hide ]
1 Mistakes to avoid in your Facebook account. Updated 2015
2 It is worth creating a Facebook account
3 Do you know how to create a business account on Facebook?
4 20 mistakes you should avoid in your Facebook account
5 14 Tips to improve engagement on Facebook
6 9 Tips to get fans on Facebook
It is worth creating a Facebook account
social media traffic
Well, if we look at the visits from Social Networks in the month of March on my Blog, we can come to the conclusion that it is a source that generates 35% of the total social traffic, which is very good and although it does not reach the figures of Twitter , we cannot rule out a source that brings thousands of visits to our Blog per month, although there is a big difference with other networks such as Google Plus that perhaps do not yet move the same amount of web traffic .
My conclusion is that as a means of attracting traffic, Facebook is a very important social network.
Do you know how to create a business account on Facebook?
To create a business page on Facebook you must first have a on page seo service personal profile. Creating a business page is very simple, click on the following URL and follow the instructions provided by Facebook.
20 mistakes you should avoid in your Facebook account
1.- Use a personal account or a company account or fan page
There are companies that have just landed on social networks, and usually start with Facebook , they often make a very basic mistake by creating a personal profile and not a company page. This violates Facebook's rules , and if detected, Facebook will most likely close our account.
How do we know if our Facebook business account is not a personal profile?
An easy way to find out if you have a personal profile or a business page on Facebook.
If you have “Likes” on your Facebook business page, as shown in the following image, you can rest assured that you have successfully created your Facebook business page.
Facebook fan page
Otherwise, if instead of “Likes” you have friends, here you can say “Houston, we have a problem”, since you are using a personal profile as a business page on Facebook. If this is your case, what you should do is migrate the personal profile to a business page on Facebook, so that you do not lose all the work done, and especially so that friends become “Likes”, and thus avoid having to start from scratch.
Facebook company page errors
To do this you must click on the following URL and follow the entire process, it is very simple.
2.- Not having a good design of our personal or company account
redbull facebook
Design is one of the most important aspects of a Facebook business page. You should customize your profile and cover, and it is very important that you do not upload any old image to fill the gap. If you do not have good images to customize your Facebook page, you have two alternatives; the first and ideal one is to hire a graphic designer specialized in websites and social media to design it for you, and the second option is to buy photos from an image bank such as Fotolia or Shutter Stock . Although it is not the best option, it will always be better than uploading a filler photo.
3.- Not finishing your account and leaving it halfway
facebook halfway
This error may occur more often than we would like, so if you are thinking of getting into Facebook, don't wait halfway!
Just think that we are communicating after having created an account several months ago and having left it on standby; logically, the communication is terrible.
4.- Abandon my Facebook account
abandoned facebook
This is a fatal error and any social media consultant would recommend that you do not have a company page on Facebook if you are not going to use it, since the feedback that users receive about our brand is very negative.
As my grandmother used to say, “If you’re going to do something wrong, you might as well not do it.” This saying is very wise and we can apply it to this mistake and to many other normal situations in life.
Please never ever ever abandon your Facebook business page.
5.- Not interacting with my fans
The Facebook company page is not a medium where I post things and then forget about them. It is quite the opposite. It is a medium where I am more interested in those who follow me than in myself, and therefore I must interact with them publicly and privately.
6.- Publish more than 2 posts daily
Facebook is a more informal and enjoyable social channel than other more serious or professional ones, and I have to know how to segment my posts, and especially how often I have to do them.
I recommend that you normally publish one post a day, and occasionally you can make two posts in the same day, but always avoid going over 2 posts because you can end up tiring your fans on Facebook.
7.- Insert company information in the cover photo
You need to know the rules when creating a Facebook account, and one of them is that it does not allow you to add business information such as the website, phone number or email to the cover photo. This error on Facebook can lead to the closure of our page.
8.- Not reviewing the configuration and privacy parameters
Don't make the mistake of not checking your Facebook account settings to see that everything is set up the way you want it, and thus avoid unpleasant surprises in the future.
Check the privacy options carefully, it only takes a few minutes and that's it.
9.- Choosing the wrong URL for our Facebook account
It is very important to choose the URL very well, both from a branding point of view and in terms of optimizing it for SEO. There are different methods to do this, but I will reduce them to three:
1.- Branding choice. I choose the brand name.
2.- Selection by SEO. I choose the URL based on the most important keyword for my business.
3.- Hybrid. I combine the brand name with part of the main keyword of the business.
10.- Not being trained in the management of Facebook at a professional level
If you think that managing a business Facebook account is the same as doing it with a personal one, believe me, you will fail, so before you do it, I recommend that you train yourself in everything that is necessary before managing the account of any brand or business.
11.- Pseudo Community Manager
The profession of Community Manager requires the same respect as any other profession, and we cannot make the mistake of taking a short course in community management and then believing that we are one. Like other professions, it requires years of study and experience to be able to say with certainty that you are a Community Manager.
12.- Do not allow my fans to comment on the wall
If we want to moderate comments, we should not create a company account on Facebook, we should create a blog. If we do our job well, we will have no problems managing our company page on Facebook.
Facebook's goal is to have an open, transparent and direct space with our fans. Ideally, we should not only allow them to comment, but also encourage them to comment.
13.- Delete negative comments
Transparency is essential with users and not trying to hide our errors and failures. The more human and transparent we are on Facebook, the more successful we will be.
14.- Do not change the temporary URL for a permanent one
When our fan page has 25 or more “Likes” we can and should change the temporary URL to one with our brand, for example . To do this you have to click on the following URL e and follow the instructions from Facebook, in a matter of seconds we will have our definitive URL for our company page on Facebook.
15.- Do not use emoticons and symbols
Facebook emoticons are a very effective tool to make our communication more natural and to give our publications a greater naturalness, but they are also a perfect resource to better capture the attention of our fans and thus improve our engagement on social networks .
16.- Provide information that compromises you in some way
One of the main disadvantages of social networks is not stopping to think carefully about the data that we are going to add to the biography of our Facebook account, or other data that we can inform in posts that we publish, and that could compromise our security or privacy. Always remember that other people can access this data and misuse it.
17.- Using an insecure password
One area where many people fail when creating a Facebook account is when choosing a password, as we often make the mistake of choosing one that is easy for us to remember and therefore not secure. To avoid this, I recommend that you use passwords of at least 10 characters and include upper and lower case letters, as well as special characters.
18.- Accept friend requests from unknown people
We should not accept all friend requests that come to us, because otherwise we could open the door to other Facebook accounts that spam us or post malicious links on the board.
Only accept people you really know so you don't get any unpleasant surprises in the future.
19.- Abusive use of your brand
The abusive use of the brand on social media, I call it “yoyitis”, since I only care about me, then me, and finally me. This form of communication, so to speak, has no place on Facebook. If we want users to interact and share our content and click “like”, the first step is for us to do it ourselves and provoke that reaction in our fans.
At a glance, you can see a page that makes abusive use of its brand or products, and this is something we must avoid so as not to scare away all our fans.
20.- Don't be a fool and don't sell on Facebook
sell on facebook
Creating a Facebook account to use as a direct sales store may not be the best idea. Users who access Facebook do so primarily for two reasons; entertainment or hobby and for utility, so we must adapt ourselves to what Facebook fans are looking for or want from our company page and NEVER the other way around.