Working with AutoRules in Facebook Ads
Nov 7, 2024 3:27:03 GMT
Post by sumiseo558899 on Nov 7, 2024 3:27:03 GMT
Are you familiar with Auto Rules in Facebook Ads? These are programmed actions that allow you to automate the management of advertising campaigns. These rules save time and help you effectively allocate budgets, adjust bids, and turn ads on and off based on specified criteria, eliminating the need for constant monitoring and manual intervention.
How to set up auto rules
The algorithm for setting up automatic rules is as follows: Select the desired campaign, ad set, or individual ad in Facebook Ads Manager. Usually, automatic rules are applied at the ad set level. You can also use automatic rules at the campaign or individual ad level, depending on your goals.
You can also use automatic content writing service
rules at the campaign or individual ad level.
Basic auto rules
Let's look at the key principles of managing advertising campaigns that all media buyers should know, and consider situations where their use would be justified.
Disabling Ad Set when there are no leads
Avoid unnecessary advertising expenses. If an Ad Set does not generate leads after a certain amount of spending, it should be turned off. Typically, this amount is 2-3 times the cost of a lead, which should be enough to get at least one result. For this rule, we set the following parameters:
Testing new links and scaling: Disabling all Ad Sets that are not generating leads if the rule applies to them.
Working Ad Set: Disabling will occur in case of technical problems on your part, when users cannot get to your landing page (for example, due to problems with the domain or Keitaro server).
Disabling an ad set when the cost per lead is high
We turn off Ad Set if the cost of a lead exceeds the allowed value:
We set the condition - the cost per lead (Meta Pixel) is higher than the set limit (for example, $4).
Action - turn off the advertising set.
Time range: today.
The inspection schedule is continuous.
Working with AutoRules in Facebook Ads
Application:
Scaling. Deactivates all high cost per lead ad sets. Select the time range - today. Example: When launching 10 sets with one bundle, the probability that all of them will be successful is close to zero. This rule will disable all unprofitable sets, leaving profitable ones.
On the working advertising set. Disables if the cost of the lead exceeds the set limit. Time range - the last 3 days.
Activation of the advertising set when normalizing the cost of the lead
This rule is best used together with the previous one. Perhaps after deactivating the advertising set, leads will arrive, and their cost will decrease to the required level. We set the rules for inclusion with opposite conditions. If in the previous rule we set the condition “Lead cost” more than 4, now we set it less than 4.
We set the condition “Lead Cost (Meta Pixel)” < the threshold cost of a lead, at which we work at zero (in this example it is $4).
Action – activation of the advertising set.
Time range – current day.
The frequency of verification is continuous.
How to set up auto rules
The algorithm for setting up automatic rules is as follows: Select the desired campaign, ad set, or individual ad in Facebook Ads Manager. Usually, automatic rules are applied at the ad set level. You can also use automatic rules at the campaign or individual ad level, depending on your goals.
You can also use automatic content writing service
rules at the campaign or individual ad level.
Basic auto rules
Let's look at the key principles of managing advertising campaigns that all media buyers should know, and consider situations where their use would be justified.
Disabling Ad Set when there are no leads
Avoid unnecessary advertising expenses. If an Ad Set does not generate leads after a certain amount of spending, it should be turned off. Typically, this amount is 2-3 times the cost of a lead, which should be enough to get at least one result. For this rule, we set the following parameters:
Testing new links and scaling: Disabling all Ad Sets that are not generating leads if the rule applies to them.
Working Ad Set: Disabling will occur in case of technical problems on your part, when users cannot get to your landing page (for example, due to problems with the domain or Keitaro server).
Disabling an ad set when the cost per lead is high
We turn off Ad Set if the cost of a lead exceeds the allowed value:
We set the condition - the cost per lead (Meta Pixel) is higher than the set limit (for example, $4).
Action - turn off the advertising set.
Time range: today.
The inspection schedule is continuous.
Working with AutoRules in Facebook Ads
Application:
Scaling. Deactivates all high cost per lead ad sets. Select the time range - today. Example: When launching 10 sets with one bundle, the probability that all of them will be successful is close to zero. This rule will disable all unprofitable sets, leaving profitable ones.
On the working advertising set. Disables if the cost of the lead exceeds the set limit. Time range - the last 3 days.
Activation of the advertising set when normalizing the cost of the lead
This rule is best used together with the previous one. Perhaps after deactivating the advertising set, leads will arrive, and their cost will decrease to the required level. We set the rules for inclusion with opposite conditions. If in the previous rule we set the condition “Lead cost” more than 4, now we set it less than 4.
We set the condition “Lead Cost (Meta Pixel)” < the threshold cost of a lead, at which we work at zero (in this example it is $4).
Action – activation of the advertising set.
Time range – current day.
The frequency of verification is continuous.